Understand your customers
It’s hard to succeed in business without fully understanding your audience. The more precise your message is, the better the response rate. Brand analysis can be your secret weapon, not only in targeting the right demographics, but also monitoring the overall tone of the conversation.
Find industry leaders and influencers
Monitoring certain keywords or phrases you’re able to find the industry leaders and influencers you could work with to boost your business to another level. Many marketers claim that influencer marketing is long dead. Apart from examining the number of likes and shares, take a closer look at the sentiment around the given author.
Take a look at brand perception
Help you ensure that the messages you share are relevant and target the right audience. A consistent perception of your brand is one of the biggest assets you have. By monitoring sentiment around your industry, you can spot how people feel about certain topics and adjust your content accordingly.
Give extra boost to your customer service
Once the crisis hits, you have to act fast, before it escalates. Sentiment analysis and Internet monitoring will help you contain crises around your brand, or even turn the tables around and use the crisis to your advantage. The key is to act fast. Spotting negative comments early will help you nip the critical situations in the bud.
Focused on Products journey.
The quantitative data you follow to assess the success of your marketing campaign, for example, the number of likes, shares, comments, or social media reach, should be the backbone of your marketing analysis. But to properly assess the results of your marketing campaign you need the qualitative data as well.